MUMBAI: International eyewear and watch brand - Police announced its arrival in Mumbai with their brand ambassadors Bollywood actress Neha Dhupia and India's squash player Ritwik Bhattacharya.
Speaking about her association with the brand Dhupia says, "Police and I have a lot in common. We both are young, hip and upcoming."
Police has already launched its first shop in shop and Bangalore, followed by Mumbai. The distribution and sales of Police watches in India is handled by Haresh Chainani of Ganga Watches.
Dhupia now joins the likes of watch brand ambassadors like Aamir Khan and Rani Mukherjee (Titan), Shah Rukh Khan and Sushmita Sen (Tag Heuer), Kareena Kapoor and Rahul Dravid (Citizen).
Chainani says, "Police is a brand that is young, moderately priced and at the same time offers a range that is fashionable and sporty. Keeping these attributes in mind, we believe Neha Dhupia and Ritwik Bhatacharya are someone who our target audience can relate to."
International brand ambassadors for Police include biggies like Bruce Willis, George Clooney and David Beckham.
Police will soon launch the brand in citites like Cochin, Chennai, Calcutta and Delhi. The first showroom of Police in India will open in the Atria Mall by year end.
http://www.businessofcinema.com/?file=story&id=1129
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checkout neha dhupia at chakpak.com
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